The trial will allow users to skip whatever ad as many times as they like and as often as they like and jump straight back into the music they were listening to. Spotify users that partake in the free service may soon enjoy music streaming ad-free as the company are looking to change its business model.Ī report from Advertising Age (opens in new tab) suggests that Spotify could be preparing to run a test in Australia that will let free-tier listeners skip audio and video adverts that pop after a certain amount of time spent listening to music on the site. These lite apps are becoming more popular and quite crucial as tech companies look to expand to developing countries where data connections are slower and data itself is more expensive. Facebook, for instance, launched Facebook Lite, Messenger Lite, and Instagram Lite, while Uber also launched its own Lite version. Spotify is now one of a number of tech brands to introduce a lite app. ![]() Users' libraries on the Lite version will be replaced with 'favourites' which is where all saved songs and playlists reside. It offers the same experience as the usual Spotify app, but is optimised for slower connections and those with less data-intensive network plans.Īpart from reducing data requirements, the only other difference from the main app is a change of design. ![]() ![]() The app is available through Google Play and will work on any device running Android version 4.3 and higher.
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